b'Social Media continued from page 39help others.If posting for a company, getin the industry will use to view contentIncludeamessagealongwitha some of your employees to introducethey are interested in.Some examplesconnection request on LinkedIn and themselves.Its not necessary to add yourfor industry include #privatelender,Facebook.If the person does not know company logo or name on top of the video.#privatemoney,#hardmoney,you, mention what you do and how you The additional branding is nice, but the extra#mortgagebrokers, #realestateinvesting,can help them.Or send a short message time to edit the video may not be worth it. #commercialrealestate, #cre. after someone accepts your connect request.Day 8EventTag people and companies that are included in your posts.Just type the @Include your DRE or CFL license number Tell everyone in your network that youllsymbol along with the name, and thein posts that promote your lending be attending an industry conference orsocial platform will show matches.Thisservices.Regulators may consider some networking event.If its an event youveis the easiest way to get more exposureof your social posts as solicitations.Even attended in the past, mention what you likefor your post.The people you tag willif your licensing info is shown on your about it and why you continue to attend.Ifhopefully like, share or comment onprofile, and its one click away, just add you have any photos of yourself at a pastyour post.This in turn shows your postit to the bottom of your post description event, add that to your post.Dont forgetto their entire network.to be safe.If you post a video on to tag the event organizer. YouTube, add your license number in Comment on other peoples posts,the description field.Tips frequently.Try doing this once a day, and youll start seeing an increase inRocky Butani is the Founder and CEO of Private Schedule your posts in advance to auto- profile views as well as new connectionLender Link, Inc., an online marketplace that publish to all your social networks.Thererequests.You dont always have to putpromotes private mortgage lenders, capital are several apps that can publish all ofa lot of thought into your comments.providers and industry service providers.Rocky your posts to all of your social networks inEven typing something like Well done!is a member of the CMA Marketing Committee advanceZoho Social, Hootsuite, Sproutor Nice! will give you more exposure.and hosts the video booth at CMA Seminars. Social, Buffer. Your comment should support the postIf you have any questions about marketing or and its author; dont use comments totechnology, contact Rocky Butani at rbutani@Create a graphic for some of your postspromote yourself.privatelenderlink.com or call 650-226-4277 x102.to include your branding.There are several free apps you can use to design your graphicsCanva, Adobe Spark, Pixlr, Pablo.Outsource your social media posting. We recently hired an agency to handle our posts.For a reasonable monthly fee, they design the graphics and schedule from our Zoho Social account.We just have to provide the content every month or week. Post business-related content on LinkedIn.Try to keep your personal and business content separate across your social networks. On LinkedIn, dont post family or vacation photos.And do not post anything related to your political or religious views on LinkedIn. Use Facebook and Instagram for your personal life.Use hashtags in some of your posts. These will vary depending on your post, but think of what other people Page 40Fall 2019Points of Interest'