b'Social Media continued from page 38is still relevant content.Tag people andPrivate Mortgage: California MortgageDay 6Recognitioncompanies that contributed to closing theAssociation, Scotsman Guide,Take a day to promote another person or transactionloan officer, loan processor,American Association of Privatecompany.Think of all the people that send broker, attorney, appraiser, title/escrowLenders, Geraci Media you referrals, or vendors that contribute to officer.Tagging is an easy way to getclosing your loan transactionsmortgage your post more exposure, especially if theCommercial Real Estate: Connectbroker, attorney, appraiser, software person you tagged shares the post or addsMedia, Bisnow provider, etc.Write something nice about a comment. that person or company, and tag them.If Residential Investment Real Estate:posting for your company, create a post to Day 4Article or Blog Post Think Realty, REI INK recognize a different employee every week. Share the link to an article which is relevantDay 5Testimonial or Reviewto the private lending industry.If you haveDay 7Videoyour own blog, share blog posts youvePost a full quote or snippet of praise youreThis does not have to be a video recording of written in the past.If you dont have any ofreceived from a client, vendor or peer.Ifyourself, but it should be work-related.Use your own articles, its very easy to find articlesposting for a company, copy a review fromyour smartphone to record a short (10-60 written by others.Some content sourcesGoogle or Yelp.If you dont have any onlineseconds) video of some sort of activity at only have articles in a printed magazine,reviews, send some emails out to requestyour office or a networking event youve but there is always an online version thattestimonials from people youve workedattended.Tag anyone who appears in can be shared.When sharing an article,with.Ask for permission to tag them inthe video.If youre comfortable being on its absolutely essential to add a commentyour posts.You may not want to tag orcamera, talk about the types of loans you or your thoughts about it, even if its oneeven publish the full name of a borrowerfund.Tell a story about a recent transaction. sentence.If you listen to podcasts, share aor investor, but always tag people andShare something youve learned that may podcast episode that you liked.Below arecompanies when appropriate.some industry content sources. continued on page 40Points of InterestFall 2019Page 39'