b'Social Media Posting Plan & TipsbyRocky ButaniPrivate Lender Link, Inc.any people in our industry know,Social Posting Plan Day 2 - Photoor have been told, that usingWhile sharing or commenting on otherTake a few seconds to snap a photo with social media is an essential andpeoples posts will get you lots of exposureyour smartphone, or use an old one.This vital marketing channel for business.Moston social networks, creating your ownshould be work-related.Post a photo of private lenders have a social media profile,posts is even more powerful.Its veryyourself: sitting at your desk, shaking hands but it seems like less than half are activelyeasy to create a post, but the challengewith a client or vendor, posing next to the using social media to promote their business.is determining a strategy and plan.Yourcompany logo sign at your office, visiting a Having a profile and lots of connectionscontent should be varied; posting theproperty that you are funding, attending is a good start, but there is much moresame thing multiple times is not goingan industry event.When posting for the you can do on social media to marketto be effective and may cause people tocompany, there are lots of other options: yourself, grow your network, and ultimatelyunfollow you.There is no exact formulagroup shot of people working together, generate new business opportunities.Thisfor how often to post or what time of daycompany meeting, people having fun at includes posting, sharing, messaging andto publish your post.I recommend postingthe office, team-building activities, booth commenting on other peoples posts. once a day to start. at an industry conference, photo of your companys advertisement in a publication. Why Use Social MediaDay 1What You Do Dont forget to tag everyone in the photo.for Marketing?Its free advertising! While you can get a bigPost one short statement about the servicesDay 3Completed Transactionboost by sponsoring/promoting your posts,or loans you offer.You can mention the you can grow your network and get lotstypes of private mortgage loans you offerPost a photo or aerial image of the subject of exposure organically without spending bridge, cash out, fix & flip, construction,property along with some basic details any money.You just have to participatelong-term rental, etc. Specify your lending city/state, loan amount, loan type, LTV, and post content, which will take a little bitguidelinesproperty types, loan amounts,property type.If you can post more than of your time every day.Even five minutesLTV, LTC, loan term, lien position.And dontjust a tombstone, your post will be much per day will contribute to the growth offorget about geography.If you do businessmore effective.Write a short paragraph to your business.Just adding a comment tothroughout California clarify if that onlytell a story.Why did the borrower choose someone elses post will give you lots ofincludes coastal markets, or specific counties.to do business with you?What problem did additional exposure and new connectionsTake one or a few of these items to createyou solve?It doesnt have to be a recent that may eventually convert to a deal ora post for one week, then use the rest intransaction; a deal you funded a year ago referral. future posts so that you have a variety of content every week. continued on page 39Page 38Fall 2019Points of Interest'